I guess this is why we shouldn't trust marketers x)

Speaking of which do you know Horoscopes work with the same theory beneath? only with a twist. I like to call it the theory of cogitative matching. Basically it entails speculation where writers write in random or possibly, in chronologic order and readers simply try to find connections and relevance on the basis of their daily lives. That's why sometimes you really find no link in what's written but when something eventually does, it hits you. It's a simple theory but it works, so it keeps people reading. Especially those females who never fail to enjoy fantasizing or contemplating on a little something about what might happen later in their day - like meeting their prince charming. haha. Come on ladies, don't deny! ;)